I fixed a page
that wasn't converting.
Then watched enrollment triple in 8 weeks — across 10 countries.
0×
More Sign-Ups
15% → 45% enrollment
+0%
Conversion Lift
Across 10 markets
0%
Usability Score
Up from 32%
What wasn't working
Before the redesign, the FCF landing page had 7 clear problems — each one quietly pushing users away.
No trust signals
Nothing told visitors "you can trust us" — no badges, no reviews, no security cues
Unclear buttons
Sign-up buttons were buried and vague — users didn't know what to click or why
Accessibility gaps
Low-contrast text, missing labels, broken keyboard navigation — excluded many users
Poor visual hierarchy
Everything looked equally important — the eye had nowhere to go
Misplaced images
Photos were decorative, not helpful — they consumed space without adding meaning
Scattered content
Related info was spread across the page — users had to hunt for basic answers
No directional flow
Nothing guided visitors through the page — they had to figure it out alone
What I set out to fix
With a hard launch date, 10 international markets, and 5 languages to support — the redesign had to solve real problems, fast.
Improve sign-up conversion across all markets
Redesign for 10 international markets simultaneously
Ship within a fixed 8-week timeline
Support 5 languages from day one
Conduct proper user research before designing
Test with real users before final launch
Build and compare multiple design variations
Retest after changes to confirm improvements
How I got there
Three phases. Every decision backed by evidence — not guesswork.
Research & Discovery
Understanding real users before touching any design tools.
0
User interviews
Real people, real frustrations
0+
Heatmap sessions
Where eyes and clicks actually went
0
Design variations
A/B tested to find what worked
Design & Ideation
From rough sketches to polished prototypes — guided by research insights.
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Wireframe rounds
Iterated based on feedback
0
Languages designed
Localized layout for each
0
Design principles applied
Nielsen heuristics checklist
Test & Validate
Measuring real impact before and after launch.
0%
Usability score achieved
Up from 32%
0
Countries launched in
Simultaneously on launch day
0%
Heuristic improvement
Design quality benchmarks
The numbers changed.
After launching across 10 markets, every key metric moved — significantly. Here's what the data showed.
0×
Enrollment
15% → 45%
+0%
Conversions
Avg across markets
0%
Usability
Industry benchmark met
+0%
Design Quality
Heuristic score
Before vs After breakdown
What I discovered
Trust is the #1 conversion lever
Adding trust signals (security badges, brand logos, social proof) had the highest single impact on sign-up rates. Users decide in seconds whether to trust a page.
One clear CTA always wins
Removing competing buttons and focusing users on a single action dramatically reduced confusion. Every extra button was a reason not to click the right one.
Design is cultural, not just visual
What resonates for US audiences can fail completely in Japan or Germany. Local layout conventions, trust patterns, and reading behaviors differ significantly.
The proof is in
the pixels.
Browse the old design, the new one, or compare them side by side — every change you see was driven by real user research.
Timeline
8 weeks
March – May 2024
My Role
IC Designer
Worked alongside 2 developers
Reach
10 markets
Launched simultaneously
Want results like these?
Let's work together
I turn hard UX problems into measurable outcomes. If you have a product that needs rethinking, I'd love to help.